Brain Fitness Training Update April 30, 2009

With the emerging brain fitness industry already growing at what can best be described as a mind boggling pace, so too is the amount of information, and subsequent confusion, surrounding this vitally important field. This is especially true as increasingly more software and online developers get into the brain fitness game with the hopes of appealing to the huge baby boomer market unwilling to lose their marbles just yet.

Enter SharpBrains.com, a leading online site providing comprehensive news, information and resources about the mental fitness biz. Self-declared “the Brain Fitness Authority,” given the site’s impressive list of endorsements by a host of major media outlets, indeed, a few well-spent minutes checking out their site is convincing enough of SharpBrains market status. Considering all the positive press and endorsements this organization has enjoyed since its inception in 2005, this is a good place to start (and bookmark) as a reliable source of brain fitness information.

According to SharpBrains co-founder and CEO, Alvaro Fernandez, “by 2015, the industry should reach $2 billion in annual sales,” adding that “ the growth will come from computer-savvy boomers and seniors eager to stay not just physically fit, but also mentally alert as they age.”

Mr. Fernandez, a Stanford University graduate (MBA, MA) served formerly as Director and GM of Edusoft’s Assess2know in addition to a number of other impressive corporate posts. He’s been quoted repeatedly by leading media outlets including CNN, The New York Times, the Associated Press, and Reuters, just to name a few. Alvaro Fernandez is also a member of the World Economic Forum’s “Global Agenda Councils” initiative, has published numerous acclaimed articles, as well as enjoys teaching The Science of Brain Health and Brain Fitness at both SFSU and UC-Berkeley.